Toast Creative is a boutique strategy, design, digital marketing, and consulting agency working with fashion, beauty, lifestyle, and wellness brands in New York City.
We partner with emerging and established brands to craft compelling stories, refine visual identities, and create marketing that delivers results. Through thoughtful strategy, cultural insight, and elevated design, we help brands stand out, connect with their audiences, and grow with purpose.
Our multidisciplinary approach comes from nearly two decades of working across the fashion and digital landscape. From PR, editorial, and campaign styling to ecommerce, content creation, social media, and paid marketing, we have grown alongside the industry and understand how all the pieces work together. Today, we bring that experience together under one roof, working as an extension of our clients' teams to build brands that are both distinctive and effective.
About Toast Creative Agency
Born and raised in London, Sabi began her career in fashion PR in 2007, working across menswear, womenswear, and accessories, while also writing as a freelance fashion and shopping editor for online publications. She attended European Fashion Weeks as a UK-based freelance runway reporter, worked on celebrity styling, and was part of the early wave of blogger and influencer marketing for a womenswear brand.
As ecommerce began to transform the industry, Sabi's work evolved with it. In 2014, she moved into digital and ecommerce consulting, helping brands launch and grow online through everything from campaign shoots, copy and creative to ecommerce strategy and visual merchandising. Over time, this grew into what we now know as digital marketing, with a focus on helping brands build their presence, reach the right audiences, and drive growth.
After moving to New York in 2015, Sabi continued to work independently with both emerging and established brands, bringing together strategy, creative direction, social media, paid social, content, and ecommerce to help businesses grow and scale. In 2021, she brought it all together under the Toast Creative umbrella.
Alongside the agency, Sabi is a Part-Time Lecturer at Parsons School of Design, where she teaches Social and Communications and works with the next generation of creative thinkers.